About
Not Raw Fish covers Japan through useful, readable stories across travel, food, culture, language, and everyday life. The goal is straightforward editorial value, not content clutter.
We focus on stories that help readers understand how Japan works on the ground: where trends are heading, what places feel like, how systems function, and what is actually useful to know before arriving, buying, booking, or learning.
Not Raw Fish uses AI-assisted drafting and research support, but articles are intended to be human-guided, edited, and reviewed before publication. Editorial judgment, structure, presentation, and publishing standards remain a human responsibility.
The site is edited to prioritise clarity, usefulness, originality of framing, and practical value. We are not trying to imitate a giant newsroom. We are trying to build a trustworthy small publication with a clear editorial point of view.
That means articles should feel considered, current, and accountable. We would rather publish fewer stronger pieces than flood the site with generic output.
Executive Editor
George McClellan serves as Executive Editor and also writes for the site. He oversees editorial direction, publication standards, story framing, and the final quality bar for what goes live.
